Lead Qualification is the process of filtering your leads and projects to identify the ones that are most likely to become quotes. You achieve this by learning about your leads and the key aspects of their company – like their goals, challenges, needs etc. based on which you will be able to qualify if they will be a viable opportunity.
The bottom line: a portion of your leads will never become quotes and you simply cannot waste your time and resources on them.
Lead Qualification will help you identify projects that are more likely to come to fruition and allow you to prioritise them accordingly.
Qualify your leads and try to place them in one these three categories.
- Hot Leads – these are most likely to engage your services
- Warm Leads – these may be nurtured to achieve a better outcome
- Low quality leads – should be given the least priority
Use the following Lead Qualification Process to work this out.
